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  5. JioHotstar’s Product Playbook: AI Discovery, Connected TV and Commerce to Shape India’s Streaming Future

JioHotstar’s Product Playbook: AI Discovery, Connected TV and Commerce to Shape India’s Streaming Future

At APOS 2026, JioHotstar executives Bharath Ram and Vijay Seshadri explained how AI-led discovery, Connected TV growth, video intelligence and commerce could define the next phase of India’s streaming market.

GS
Gauri Saxena
20 Jun 2026 · 11:28 AM IST4 min read
JioHotstar’s Product Playbook: AI Discovery, Connected TV and Commerce to Shape India’s Streaming Future
GS

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Gauri Saxena

Gauri Saxena is a contributor at News4Bharat. Read more stories and updates from this author on News4Bharat.

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